According to Toyota’s design team, the already crowded crossover market encouraged them to take a very targeted approach to the C-HR’s design, focusing on the image of a customer who wants to stand out, who chooses style first, looks for quality in all that he buys, likes to drive but also to live in the city.
The result is a distinctive, coupe-like vehicle, styled to what Toyota dubs a “diamond architectural theme” and with prominent wheelarches at each corner.
The C-HR is built on Toyota’s TNGA (Toyota New Global Architecture) platform which allowed the design team to be flexible in its approach.
TNGA is also shared with the latest Prius and a hybrid drivetrain is central to plans for the C-HR. A smaller sister to the RAV-4 and the first crossover of its size to offer hybrid propulsion, the newcomer will deliver impressive efficiency figures – while Toyota is not yet revealing figures, CO2 emissions are expected to be under 90g/km.
British buyers will also be able to choose a C-HR with a 1.2-litre petrol engine of 114bhp, but the 2.0-litre petrol variant will not reach UK showrooms.
Toyota promises that the C-HR will combine the appeal of an SUV with the handling of a small family hatch, to the extent that the brand is entering a C-HR in the Nurburgring 24-hour race in Germany in May.
The C-HR is expected on UK sale in the middle of 2016, at prices still to be revealed.