Hyundai Kona to target Nissan Juke

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Hyundai Kona

The headlamp pictured above is all we currently officially know about the looks of the Hyundai Kona, a new SUV launching later in 2017.

However the Kona is expected to be a direct rival to the mass-selling Nissan Juke, as Hyundai continues its bid to be the biggest-selling Asian brand in Europe by 2021. To make that possible the Korean brand plans to launch a total of 30 new models and derivatives.

The Kona name comes from a district of Hawaii and according to Hyundai the island’s energetic image and unique lifestyle matches the new model.

All the brand will currently say about the Kona is that it will be a B-segment SUV with a ‘progressive style that reflects the lifestyle of modern customers’. It will become the fourth SUV in the European Hyundai line-up, alongside the Grand Santa Fe, Santa Fe and Tucson.

The picture suggests the styling of the new model will be bolder than recent Hyundai offerings, while we are also told that the Kona ‘will be a true SUV’, suggesting it will go against the current trend towards crossover-style vehicles without all-wheel-drive ability.

The Car Expert will post more details of the Hyundai Kona as we get them.

Andrew Charman

Andrew is the News and Road Test Editor for The Car Expert. He is a member of the Guild of Motoring Writers, and has been testing and writing about new cars for more than 20 years. Today he is well known to senior personnel at the major car manufacturers and attends many new model launches each year.

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