Mercedes-Maybach unveils its latest vision

Car Manufacturer News
Vision Mercedes-Maybach 6 coupé 01

Mercedes-Maybach, the ultra-luxury division of Mercedes-Benz, has revealed a dramatic new concept car at the Pebble Beach classic car concours in California.

The Vision Mercedes-Maybach 6 is an enormous two-door coupé, measuring nearly six metres long (hence the name) and powered by four electric motors producing a combined 750hp.

Like the other Mercedes-Benz ‘Vision’ concept cars from over the years, the 6 isn’t intended for production. It presents ideas about the company’s thinking for future developments, which will make their way into future Mercedes-Maybach models.

Rebooting the Maybach brand name

This is the second attempt by Mercedes-Benz to apply a standalone Maybach brand to its most expensive vehicles. In the early 2000s, the mammoth Maybach 57 and 62 limousines were launched as rivals to the resurgent Rolls-Royce and Bentley brands. However, the move proved to be an expensive failure and the project was finally killed off in 2013.

Now, Mercedes-Benz has gone back to what was rumoured to be it original plan: a range of models called Mercedes-Maybach, based on existing Mercedes-Benz models but kitted out with the most luxurious appointments and advanced technologies that Daimler can think of.

The first model under the new mission is the Mercedes-Maybach S-Class, but Daimler is clearly trying to generate more enthusiasm and awareness of the brand by showing off a massive luxury coupé concept.

The Vision Mercedes-Maybach 6 features a host of technologies that are likely to appear in production vehicles over the next decade. Obviously, electric power is a foregone conclusion, as is a fully autonomous driving mode, but a windscreen which is also a giant transparent display screen and a lounge-style interior layout give indicators as to how Mercedes-Benz plans to shape future interior designs.

The relatively compact electric motors obviously don’t require the enormous bonnet space provided, so instead it is home to a bespoke set of suitcases.

The design theme is a combination of futuristic and retro, or as Mercedes-Benz describes it, “hot and cold”.

So will Mercedes-Maybach ever release a range-topping coupé of this nature? It would seem unlikely, but you never know. The company is certainly not short of the resources to commission such a project, and it desperately wants to see the Maybach name compete head-to-head with the likes of Rolls-Royce, so anything is possible.

Stuart Masson

Stuart is the Editor of The Car Expert, which he founded in 2011, and our new sister site The Van Expert. Originally from Australia, Stuart has had a passion for cars and the car industry for over thirty years. He spent a decade in automotive retail, and now works tirelessly to help car buyers by providing independent and impartial advice.

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