The relationship between the Suzuki name and Motul has been in place for almost 30 years through MotoGP™ and the two-wheeled world. Now, a new link in the strong chain connecting the two companies has been added with the announcement of a new multi-year commercial agreement between Suzuki GB PLC and Motul.
From 1 January 2018, Motul’s lubrication products will become “Officially Recommended” for all automotive, motorcycling and marine models marketed by Suzuki GB PLC, a wholly-owned subsidiary of Suzuki Motor Corporation in Japan – one of the top 10 car manufacturers in the world, with production facilities in 23 countries and 45,000 employees.
No planes and trains, but almost everything else on wheels or water…
Sales in the UK commenced in 1963, firstly with the importation of motorcycles and later, ATVs, marine engines and cars including well-known models such as the Swift, Swift Sport, Vitara and S-Cross. Suzuki’s marine engines are lubricated by Motul products as part of a long-standing agreement, and the new partnership now augments this existing agreement to cover all Suzuki vehicles sold through the GB network.
With Suzuki particularly well known for its Mini and Supermini ranges, but with models covering all types of usage from city driving to off-road, Motul’s extensive range of specialised products including engine oils, gearbox lubricants and much more will be recommended and used for all Suzuki cars as well as its two-wheel, ATV and marine products.
Suzuki has a range of engine options which offer performance and efficiency – key watchwords for Motul and two of its core values – the latest being the introduction of the SHVS Mild Hybrid which is perfectly matched by Motul’s exclusive Hybrid 0W 16, the next generation of engine oil.
Suzuki Motor Corporation will celebrate its centenary in 2020 and Motul has been in the lubricant business for more than 160 years; innovating, performing and producing products for the people over the decades – common goals which bring companies together.
30 years and counting…
Michael Le-Flay, Suzuki GB Aftersales Marketing Manager, commented: “Suzuki GB PLC chose MOTUL as their preferred automobile oil supply partner as we recognised that both companies shared a common commercial architecture, along with a passion and enthusiasm that sees each company excelling in their respective fields. This is a perfect fit for us, as this agreement now recognises MOTUL as the official oil supplier for Suzuki car, bike, ATV and marine products in the UK. We’ve worked closely with MOTUL on various projects over the last 15 years and they’re a great bunch of people to deal with. We are very much looking forward to working with MOTUL and together, developing a robust business strategy that will prove beneficial for both parties, including our own Dealer networks”.
Olivier Montange, Motul Executive Vice President Zone EuroMed, added: “Few manufacturers have the length and strength of the collaboration between Suzuki in MotoGP™ and Motul. Over these last three decades, Suzuki’s engineers and Motul’s technical experts have forged a deep-seated understanding and symbiotic working relationship, developing the perfect oils especially for Suzuki’s engines. We are looking forward to starting this new automotive commercial relationship in 2018 with Suzuki GB.”