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Stunning Polestar Precept concept to enter production

Revealed earlier this year, the Precept showed the firm’s future design direction.

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Polestar has confirmed that it will create a production version of its sleek Precept concept car.

Revealed earlier this year, the Precept was a showcase for the Swedish firm’s future design direction, as well as demonstrating the technology and sustainable materials that would feature in its road cars.

However, after receiving a positive reception, Polestar says it will build a road-going version at a new facility in China that the firm says will be carbon neutral.

Thomas Ingenlath, Polestar CEO, said: ‘Stunning. Spectacular. Cutting-edge. We’d like to see it on the road!’ – this is what the press wrote about Precept and the public said, ‘We want it’, so we decided to build it.

“Consumers want to see change from this industry – not just dreams. Now, Precept becomes an even stronger statement. We are committed to reducing the environmental impact of our cars and our business. The aim has to be climate neutrality, even though I recognise that is a long-term goal.”

Polestar says its ambition is to bring the Precept concept’s sustainably sourced interior into production. The car used materials including recycled PET bottles, reclaimed fishing nets, recycled cork vinyl and a flax-based composite.

The company is pushing sustainability in the automotive industry. Earlier this month, it pledged to publish the climate impact of its electric vehicles and called on other car manufacturers to do the same.

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Darren Cassey
Darren Cassey
Articles by Darren Cassey are provided for The Car Expert by PA Media (formerly the Press Association). They include test drives of the latest new cars and features on various aspects of automotive life.