Subaru aims for 100% electrified range by mid-2030s

Hybrids and electric vehicles will represent 40% of output by 2030

- Advertisement -

Subaru has confirmed a goal of ensuring that all of its cars feature some form of electrification technology (either hybrid or pure electric power) by the mid-2030s.

It comes on top of an announcement that 40% of the company’s global sales will be electric or hybrid by 2030.

Tomomi Nakamura, Subaru president, said: “Even in this once-in-a-century period of profound transformation, Subaru’s strong commitment and dedication towards car-manufacturing that we have cultivated throughout our history remain unchanged. With the aim of making Subaru different from other brands, we will further hone the distinctive qualities that make a Subaru a Subaru, maintaining the unique attributes our customers have come to expect.

“At the same time, as we work to fulfil our social responsibilities, including the protection of the global environment, we will leverage Subaru’s unique character and technological innovation to contribute to the creation of a carbon-free society.”

- Advertisement -

The firm remains committed to its horizontally-opposed ‘boxer’ range of engines, as well as its EyeSight driver assist systems and technologies. It means that as Subaru aims for electrification, it will continue to develop these technologies.

The current e-Boxer drivetrain is described by its maker as a ‘mild hybrid’, although that’s not strictly accurate based on conventional description of hybrid technology. The e-Boxer has an electric motor and battery, just like a regular hybrid vehicle, only much smaller. This means it can only provide very short bursts of electrical power to drive the wheels. In practice – if not in principle – it does act like a mild hybrid in using an electric boost to assist the petrol engine most of the time.

In addition to its pledge for electrification, Subaru has also stated a goal of reducing well-to-wheel CO2 emissions for its new vehicles by 90% for 2050 compared to 2010 levels.

- Advertisement -
Jack Evans
Jack Evans
Articles by Jack Evans are provided for The Car Expert by PA Media (formerly the Press Association). They include test drives of the latest new cars and features on various aspects of automotive life.

Latest Expert Advice

Personal Contract Purchase: the PCP explained

The PCP (personal contract purchase) is the most popular type of car finance. This guide tells you everything you need to know about PCP car finance.

Car insurance providers cut coverage for misfuelling drivers

The number of car insurance providers refusing to cover damage caused by drivers putting the wrong fuel in their cars has increased considerably.

Latest Expert Ratings

Audi A4

Based on nearly 50 reviews, the Audi A4 has an Expert Rating that matches the Mercedes-Benz C-Class but falls some way behind the BMW 3 Series and others.

BMW X5

The BMW X5 currently holds a rating of 80% on our Expert Rating scale, which is a few points behind the class leaders but still competitive.

Limited-edition Cupra Ateca bolsters line-up

Cupra has announced a limited-edition version of its not-a-SEAT Ateca performance SUV.

Refreshed Mitsubishi Mirage arrives in UK

The revised Mitsubishi Mirage is now available in the UK, with pricing starting at £10,550.

UK used car market holds steady in 2019

Some 7.9 million used cars changed hands during the year, almost exactly the same as the previous year

Private new car sales take a dive in January

Consumer new car purchases fell by just under 14% compared to the same month a year ago, according to data published this week.

More from The Car Expert

Expert Advice

Award-winning, independent and impartial advice on buying, financing, owning and running a car

Expert Ratings

We analyse and aggregate dozens of media reviews for each new car into an overall Expert Rating

Expert News

All the most important new car launches, model updates, car reviews and industry news

Expert Partners

Our new space for commercial partners to bring you special offers on their products and services

What are your thoughts? Let us know below.