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The best car subscription providers

Ever thought about subscribing to a car rather than leasing it? We've just updated our list of the top car subscription providers in the UK.

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One of the fastest-growing segments of the consumer automotive market is car subscription services. An enormous amount of investment is going on, with multiple car subscription providers entering the market in the expectation of considerable growth over the next few years.

Subscription schemes go under many different names: flexible lease or rental; long-term rental or long-term hire. The essential idea is that you have a car for as long as you like; from one month to several years. There is either no fee or a small charge to sign up and you can end the contract or swap the car when you feel like it, subject to conditions.

For a full explanation of all the pros and cons of subscription services, have a read of our comprehensive guide:

What kind of subscriptions are on offer?

The offerings are changing all the time, but car subscription providers can be divided into those from car makers, independent providers and rental companies.

Many car manufacturers and subscription providers also see a subscription service providing a gateway to electric car ownership, giving customers the opportunity to live with an electric vehicle for a few weeks or months before making any major financial commitment. So far, EV customers have been one of the biggest adopters of car subscriptions, with the vast majority continuing to drive an EV long after their initial subscription period ends.

These are the top UK-based car subscription services available as of August 2023.


Multi-brand subscription providers

Independent car subscription providers are taking the lead on subscription services while car manufacturers are scrambling to sort themselves out. They offer vehicles from a number of brands, with various different offers and restrictions.

All of the subscription companies below include road tax and breakdown cover in their pricing. Most also include servicing and wear-and-tear costs for things like tyres, as well as MOT costs if the vehicle goes beyond its third birthday while you have it.

Look out for differences in mileage allowances (you can pay extra if you need more), delivery and collection charges, and up-front admin or joining fees. Some providers will include comprehensive insurance, although terms and conditions will apply so check the fine print thoroughly.

At this stage, the number of different models available on a subscription service are more limited than your choices with leasing or traditional dealer finance, but the choices are growing all the time. We keep this list up to date on a regular basis.

Mycardirect*

The UK-s best car subscription providers 2023 – Mycardirect

URL: mycardirect.co.uk

Mycardirect is an online car subscription service that offers both fossil-fuel and electric cars from a number of different brands. The company has four locations in England and offers free delivery to anywhere in mainland GB.

As well as cars, Mycardirect also offers vans. This is handy for small businesses that may not need a van all-year-round, or may need an additional vehicle for a short-term contract.

Insurance isn’t included in the advertised prices – Mycardirect can help you with that or you can sort it out yourself if you prefer. As of January 2024, prices kick off at £439/month for a SEAT Ibiza on three-month contract.

Minimum term: 1 month
Petrol/diesel/hybrid cars: Yes
Electric cars: Yes
Admin fee: £250 (once per customer, not per rental)
Upfront deposit: From £250 (depends on car)

Delivery/collection: Free (to mainland GB)
Included mileage: 1,000 miles/month
Insurance: Not included (available at extra cost)
Servicing: Included

Wagonex*

Wagonex mock-up 2023

URL: wagonex.co.uk

Wagonex was one of the UK’s first car subscription providers, founded in London in 2016 and now based in Cardiff. As well as its own operations, Wagonex also provides a lot of the tech for some other subscription providers.

The Wagonex site presents vehicles and subscription packages from a range of subscription providers (a bit like Auto Trader offers used cars from many different sellers), so the terms and conditions for each vehicle will vary. This can make it a bit more confusing when looking at different vehicles on the site as the up-front deposit, mileage allowance and other terms won’t necessarily be the same.

Insurance is not included in the monthly fee. Terms can be anything from one month to two years.

As of January 2024, prices start at £355/month for a Citroën C3 on three-month contract. But it’s not just family runabouts on offer – Wagonex can help you out with a Ferrari Roma (£8k/month), Lamborghini Urus (£12k/month) or a Maserati MC20 (a snip at just £7.8k/month) if you’d like a supercar for the summer…

Minimum term: 1 month
Petrol/diesel/hybrid cars: Yes
Electric cars: Yes
Upfront fee: Varies according to provider

Delivery/collection: Varies, provided upon application
Included mileage: Varies according to provider
Insurance: Not included (available at extra cost)
Servicing: Included

Cocoon*

URL: cocoonvehicles.co.uk

Cocoon Vehicles operates short-term leases from one to three months or subscriptions. It doesn’t sell insurance and you can rent convertibles and performance cars.

There’s quite a range of vehicles on offer, and the company uses actual humans on phones rather than chatbots or messaging services, which is becoming a rarity these days.

A minimum of 833 miles/month (10,000 miles/year) is included and the lowest monthly subscription starts at £529 for a Volkswagen Polo on a minimum 90-day contract (as of January 2024).

Minimum term: 3 months
Petrol/diesel/hybrid cars: Yes
Electric cars: Yes
Admin fee: From £115, depends on car
Upfront deposit: Varies, price on application

Delivery/collection: Free (to England/Wales; elsewhere extra)
Included mileage: 833 miles/month
Insurance: Not included
Servicing: Included

Drive Fuze*

The UK's best car subscription providers – DriveFuze

URL: drivefuze.com

Drive Fuze is a start-up car subscription provider offering rolling-month subscriptions so you don’t need to worry about being locked into a longer contract. It offers both fossil-fuel and electric cars, so you should be able to find something just right for your needs.

All vehicles include a 1,000 mile per month driving allowance, as well as insurance and scheduled servicing.

As of January 2024, prices start at £419/month for a Fiat 500 or MG 3 on a rolling monthly contract. Drive Fuze does charge for vehicle delivery and collection, unlike some other providers, and you have to hunt through the FAQs for some approximate guidance (from £199 for certain parts of England on weekdays, more for everyone else and on Saturdays).

Minimum term: 1 month
Petrol/diesel/hybrid cars: Yes
Electric cars: Yes
Admin fee: None
Upfront deposit: Equal to one month’s subscription

Delivery/collection: Not included, price upon application
Included mileage: 1,000 miles/month
Insurance: Included
Servicing: Included

Elmo

Elmo 2022 website mock-up

URL: elmodrive.com

Elmo is a specialist electric car subscription service. Open to drivers aged 25 or over, all advertised prices include the monthly cost of the vehicle as well as comprehensive insurance,.

Elmo divides its subscription offerings into two products – Flex and Save. Flex is aimed at customers who want a car for a shorter term – there’s a minimum 60-day term – or want to change their car regularly. Save is a minimum 12-month agreement, which allows you to save about 10% on the monthly fee.

Elmo also provides a charging card so you can use more than 20,000 charging points with one card and a single monthly invoice, rather than needing multiple apps or cards for different charging networks.

A total of 23 different EVs from ten manufacturers is currently available, including popular models like the Tesla Model 3 and Polestar 2. As of January 2024, the MG ZS EV is advertised from £386 a month on the 12-month Save plan. Elmo has also branched out into salary sacrifice, which is an increasingly popular way to drive a new electric vehicle.

Minimum term: 2 months
Petrol/diesel/hybrid cars: No
Electric cars: Yes
Admin fee: £119 per rental
Upfront deposit: None

Delivery/collection: £119 (to England/Wales; Scotland extra)
Included mileage: 800 miles/month
Insurance: Included
Servicing: Included

EZoo

EZoo mock-up 1200x800px

URL: www.ezoo.uk

Formerly known as Electric Zoo, EZoo is another EV-only pay-as-you-go subscription scheme like Elmo.

The family who run the business used to sell high performance Porches, but now they concentrate on finding suitable electric cars for their customers, from the tiny Renault Twizy quadricycle to larger models such as the Tesla Model Y.

Terms start at just one month and rise to up to two years. Sign up, and after that, you simply make arrangements to collect your car. Delivery is not included in the price – it’s quoted as £1.80/mile from either Coventry or Glasgow, depending on where your car is coming from.

As of January 2024, EZoo offers cars from 13 different EV manufacturers. Prices start at £299 a month for a Renault Twizy – although if you want a proper car, the Renault Zoe starts at £475 – and run to more than £2,000.

Minimum term: 1 month
Petrol/diesel/hybrid cars: No
Electric cars: Yes
Upfront fee: £120

Delivery/collection: £149 (England/Wales), £249 (Scotland)
Included mileage: 800 miles/month
Insurance: Included
Servicing: Included

Flexed

Flexed homepage 1200x800

URL: flexed.co.uk

Flexed can offer subscription terms from as little as four weeks and as much as a year, with a choice of both fossil-fuel and electric vehicles.

There’s a wide choice of makes models available from 16 different brands, with more than 2,000 vehicles currently on the fleet. That gives Flexed one of the best choices for whatever sort of vehicle you need.

As of January 2024, prices start at £350 for an MG 3 on a 28-day rolling contract, and cars can be delivered to your door – although delivery costs extra, with the company charging £1.07 per mile from its York HQ.

Minimum term: 1 month
Petrol/diesel/hybrid cars: Yes
Electric cars: Yes
Upfront fee: None

Delivery/collection: Not included, price upon application
Included mileage: 1,250 miles/month
Insurance: Not included
Servicing: Included

Flexigo

Flexigo homepage 1200x800

URL: flexigocars.uk

Flexigo is also part of the Cocoon group, and offers another alternative for subscriptions. Most of the prices quoted on the site are for a three-month period, but terms as low as 28 days are available if you contact the company directly. The company offers next-day delivery to anywhere in the UK (at extra cost) or you can collect the vehicle from the Fleixo office in Derbyshire.

As of August 2023, prices start at £599/month for a petrol Nissan Juke or an electric MG 5 estate on a three-month contract, which doesn’t include insurance.

Minimum term: 3 months
Petrol/diesel/hybrid cars: Yes
Electric cars: Yes
Upfront fee: £235

Delivery/collection: Not included, price upon application
Included mileage: 1,000 miles/month
Insurance: Not included
Servicing: Included


Car manufacturer subscription services

There are only a few subscription services currently run directly by car makers, but more are set to join in coming months. Here are some of the biggest players, but we have put together a comprehensive round-up in a brand-new article:
All the latest providers: Car manufacturer subscription providers 2023

Jaguar Land Rover: Pivotal

Jaguar Land Rover Pivotal subscription service

In 2018 Jaguar Land Rover launched Carpe (from the Latin Carpe Diem seize the day) as a 12-month unlimited mileage subscription aimed at high-mileage drivers who could sign up to a new Land Rover or Jaguar every 12 months. It was relaunched in 2020 as Pivotal, with a minimum 90-day term and monthly vehicle swaps possible.

There are multiple membership tiers and members can put their subscription on hold from month to month. A fresh vehicle arrives every six months. It’s £550 to join, then £750 to £1,600 a month, insurance included.

Volvo: Care by Volvo

Best car subscription providers – Care by Volvo

Volvo’s Care by Volvo subscription went UK-wide in 2020. Customers can choose any model from the current Volvo line-up (built to order or from stock), assemble the monthly package on an app and try the car on a 30-day trial.

There’s no sign-up fee and then a three-month rolling contract. Insurance is not included and rates go from £559 to £799.

Genesis: Flexibility

Genesis Flexibility

Genesis is a new premium car brand from Hyundai, much like Lexus is to Toyota or Audi is to Volkswagen. Although it’s just getting started in Europe (it’s been around in the USA for several years), Genesis has already announced a subscription service called Flexibility.

Pricing starts at £599 per month for a Genesis G70 saloon on an 18-month term and head upwards to about £1,200 per month for 18 months on a Genesis GV80 large SUV.

Hyundai: Mocean

Hyundai Mocean mock-up

Hyundai launched its subscription platform in late 2021, called Mocean. Currently only a certain number of models are available, which may or may not be a result of the production problems gripping the entire car industry.

Pricing starts at £259 per month for a Hyundai i10 city car on a 24-month terms. Pull that back to three months and it goes up to £439 per month.


Dealer-driven car subscriptions

The car subscription sector may still be in its infancy, but it’s already evolving as new technology and new players look to disrupt the status quo.

One area that looks like it is going to be a real growth area over the next year is car dealers offering subscriptions. There are plenty of benefits for dealers in being able to operate in this area, and additional flexibility for customers.

Technology platforms are now available that car dealers can use to manage their own subscription programmes, giving customers the opportunity to take a subcription on any car the dealer has available. We expect to see this area grow significantly through 2024 and beyond.

Van subscriptions

It’s not just cars that are in demand on subscription. Businesses are now turning to subscriptions to enable them to run additional vehicles for seasonal work or specific jobs, where they want a vehicle (or a few vehicles) for a few weeks or months rather than three or four years.

If you’re looking for a new or used van on subscription, our sister site The Van Expert has compiled a list of the UK’s best van subscription providers.

More car subscription information

What are the alternatives to PCP car finance?

What are the alternatives to PCP car finance?

Car subscription services explained

Car subscription services explained

Short-term leasing vs car subscription

Short-term leasing vs car subscription

Car manufacturer subscription programmes – 2023 round-up

Car manufacturer subscription programmes – 2023 round-up

Nissan subscription programme launches in UK

Nissan subscription programme launches in UK

Additional reporting by Stuart Masson, Sean Rees and Tom Johnston. This article is regularly updated to ensure it remains accurate. Last updated January 2024.

* The Car Expert has commercial partnerships with Cocoon, Drive Fuze, Mycardirect and Wagonex. If you click through to their websites and/or proceed to take out a subscription contract, we may receive a small commission. This does not affect the price you pay.

Latest car subscription features and advice

Russell Hayes
Russell Hayeshttps://amzn.to/3dga7y8
Russell Hayes’ early career was 14 years of motoring journalism in print, television and online. He worked for What Car? and Complete Car magazines, the BBC's original Top Gear programme and Channel 4's Driven. Since 2007 he has written motoring history books on subjects including Lotus, TVR, the Earls Court Motor Show, the Volkswagen Golf, Volkswagen Beetle and Bus and the original Aston Martin V8. Now a full-time author, two more books are in the pipeline for 2023 and 2024.