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The Loft by Brussels Airlines and Lexus named Europe’s leading airport lounge

The Loft by Brussels Airlines and Lexus at Brussels Airport has been named Europe’s Leading Airport Lounge in the 26th annual World Travel Awards.

The awards are a prestigious and globally recognised honours programme for international travel and tourism, celebrating organisations which demonstrate a commitment to excellence. The awards are based on both the votes of consumers and the opinions of industry professionals.

The Loft by Brussels Airlines and Lexus is a unique lounge concept that is centred on comfort, technology, design and a blend of “Belgitude” and Japanese hospitality.

“We are extremely proud to receive this prestigious award from travel industry professionals and from our customers. It shows that customer centricity is not just a buzzword for us, but that we really put it at the heart in everything we do. The award encourages us to continue investing in a welcoming service approach that is reflected throughout all our customer touch points,” said Tanguy Cartuyvels, Head of Customer Experience and Marketing at Brussels Airlines.

“The Loft by Brussels Airlines and Lexus is a perfect example of how working together with partners like Lexus who are driven by the highest quality services enables us to offer our customers an ideal environment, designed to meet their individual needs.”

Pascal Ruch, Head of Lexus Europe, said: “We are delighted that the travel industry recognised the unique experience brought to business travellers by Lexus and Brussels Airlines through our lounge partnership at Brussels Airport. For Lexus, this partnership is an exciting opportunity to bring our core brand values of design and craftsmanship to a global audience, reaching beyond the automotive world. This is a place where people can enjoy and get to know Lexus’s true spirit of omotenashi, the Japan-inspired personalised and exceptional hospitality and service experience we bring to our guests.”

The Loft by Brussels Airlines and Lexus opened its doors on 25 June 2018 as a relaxing new space for international travellers, inspired by Lexus luxury, design and omotenashi hospitality. It has already welcomed more than 450,000 visitors.

The lounge marks a further expansion of Lexus beyond the premium automotive world as a global luxury lifestyle brand. Guests are provided with a wealth of facilities to make their visit comfortable, relaxing and enjoyable, as well as having opportunities to immerse themselves in the world of Lexus. It covers an area of 2,040m2 and has seating for 500. It is divided into areas with different ambiences and features, including a central bar, seating zones and a break-out space that’s ideal for those who need to work while on the move.

Premium features include: –

  • Japanese hospitality values brought by Lexus
  • Chocolate experience hosted by a Neuhaus maître chocolatier
  • At-home SPA Grohe shower suites
  • Individual nap rooms with starlit ceiling
  • Lexus LS shiatsu-effect massage chairs
  • Variety of fresh organic dishes and drinks by Foodmaker and Rombouts
  • Beer taps, including best Belgian beers
  • Eco consciousness by banning plastic bottles
  • Award-winning artworks and inspirational design elements by Lexus
  • Dedicated Mark Levinson hi-end audio listening room
  • Regular events ranging from wine tasting to music ensembles

The Lexus zone has been designed by FITCH, a retail and brand consultancy that has also produced a successful design concept for Lexus’s European retailer network. It has been able to expand some of the ideas explored in that project and introduce a number of other new and exciting features, drawing further inspiration from the Intersect by Lexus brand experience centres in Tokyo, Dubai and New York.

The Loft by Brussels Airlines and Lexus is located in Pier A at Brussels Airport and is open from 5am to 9pm daily.

Lexus GB
Lexus GBhttps://www.lexus.co.uk
Lexus vehicles are at the leading edge of design, technology and luxury. Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation, and in the UK is part of Toyota (GB) plc.
Lexus GB
Lexus vehicles are at the leading edge of design, technology and luxury. Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation, and in the UK is part of Toyota (GB) plc.

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