2. Volkswagen Golf (2016: 4th)
Proof that crime does pay? Volkswagen had a record year worldwide in 2017, despite the Dieselgate scandal that won’t go away. The company flogged 5,000 more Golfs in the UK this year than last (74,605 registrations in 2017 vs. 69,492 in 2016).
If registration numbers here and around the world are anything to go by, customers don’t seem to care that Volkswagen cheated emissions tests and lied to the world about it for years. The level of smugness in Wolfsburg right now must be astronomical.
There’s no word on how the balance of Golf sales may have shifted from diesel to petrol, but Volkswagen’s success while the rest of the industry suffers seismic anti-diesel shocks from a scandal the German company created must be making Volkswagen deeply unpopular among its rivals these days. Car company CEOs around the world must all have dartboards with Volkswagen’s logo on them.