3. Lamborghini Asterion (Paris Motor Show)
If the Audi provoked mild disappointment from the automotive media, then the Lamborghini Asterion unveiled at the Paris Motor Show was a bit of a bolt from the blue. The Asterion is Lambo’s first hybrid vehicle, with a V10 petrol engine from the Huracan driving the rear wheels and an electric motor and battery pack driving the front ones as required.
The design of the Asterion visibly softens the hard-edged look that all Sant’Agata’s cars have displayed for the last decade, while still clearly remaining a Lamborghini, and it seems to have met with almost universal approval. The target audience is a bit softer too; Lamborghini’s first hybrid is aimed at GT rivals like the Ferrari FF and the Aston Martin Vanquish, rather than out-and-out supercar hybrids like the LaFerrari, McLaren P1 and Porsche 918. But that is probably a very astute business decision, and could bring many new (still very wealthy, obviously) customers to Lamborghini dealerships.