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Editorial Director, The Car Expert
Stuart Masson is Editorial Director of The Car Expert. He founded the business in 2011 and has led its editorial development, building it into a trusted source of advice for car buyers and owners.
His work focuses on explaining how the automotive industry actually works for consumers — from pricing and car finance to electric vehicles, insurance and the real-world cost of ownership. Much of this involves looking at how consumer behaviour, car sales practices and wider industry strategy come together.
Stuart is a regular commentator across UK national media, including the BBC, Financial Times, The Guardian and The Times, and is often called on to explain complex industry issues in practical terms.
He regularly covers car finance and affordability, EV adoption, how cars are sold, and wider industry trends affecting UK car buyers.
He also oversees the editorial direction of the wider Expert family of sites, including The Van Expert and The Truck Expert.
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