Jaecoo has only been on sale in the UK since early 2025, but it has already made a far bigger impact than most new car brands manage in their first decade. The Jaecoo 7 has been the real breakthrough model, turning up near the top of the sales charts month after month and even finishing as the UK’s best-selling new car in March 2026. That is an unusually strong start for a brand most buyers had barely heard of a year before.

Along with its sister brand Omoda, Jaecoo sits under the wider Chery umbrella, and the two brands effectively operate side-by-side in the UK. They are sold through the same dealership network and share much of the same back-end operation, but they are aimed at slightly different buyers. Where Omoda has the more fashion-led image, Jaecoo is pitched as the more traditional SUV brand.

So far, that formula has worked very well. Jaecoo has gone after one of the busiest segments of the market with family SUVs that offer lots of standard equipment, a choice of petrol, hybrid, and plug-in hybrid power, and prices designed to get attention. It is not trying to win people over with heritage or badge prestige. The appeal is much simpler than that: a lot of car for the money, sold through a dealer network that has grown quickly enough to give the brand a proper national presence. As of mid-2026, the line-up includes the Jaecoo 5 and E5, Jaecoo 7 and Jaecoo 8, showing how quickly the range is already building out.

For UK buyers, Jaecoo is worth watching because it already looks more established than most new arrivals. The big unknowns are the usual ones for any new badge: how well the cars hold up over time, what resale values will look like, and whether early momentum turns into something lasting. This page brings together all of our Jaecoo coverage in one place, including Expert Ratings, reviews, news and feature articles, so you can keep track of how the brand is developing in the UK.