Reach thousands of UK car buyers with The Car Expert

The Car Expert is pleased to welcome advertising opportunities to the website. We have several options available for advertising, but are happy to consider alternatives if you have any suggestions. More than a million people each year now read The Car Expert to get advice on buying, financing, insuring and maintaining a new or used car. The vast majority of these people are in the market to buy a car right now. Advertising with a respected independent site like The Car Expert represents an excellent opportunity to present your message to a car buying audience looking for immediate answers and encouragement. Join the organisations listed below (and others) who have advertised with The Car Expert to promote their brands, services and products.
For all advertising enquiries, please contact [email protected].

Sponsored posts and infographics

The Car Expert welcomes well-written sponsored posts and infographics from advertisers. However, these will be clearly identified at the top of the page with the line “This article is brought to you by [advertiser’s name]”. This is not negotiable, and we will not attempt to pass off paid content as unpaid content, so please don’t ask. Sponsored posts are priced at £299 if the client is providing all copy and images, and £399 if we are providing content and images. Discounts for multiple posts are available if the entire amount is paid upfront.

We strictly limit the number of sponsored posts that are published each month. Articles will remain live for a minimum of 12 months. The Car Expert will not place links in any blog articles for advertisers unless they are submitted as sponsored posts and clearly identified as such.

We get regular requests for paid links in our independently-produced content, and will not accept such proposals. Links in sponsored posts will always be nofollow.

Please include all content and pictures/graphics when submitting your article for priority processing. Article submissions which do not include pictures or graphics will inevitably take longer to post. Images should be high-resolution and in as large a size as you have available, to allow the website editor to crop and resize accordingly.

Articles still need to meet our editorial standards, which will not be relaxed simply because a post is paid for. If you are unable to write copy to an acceptable standard, a banner advertising alternative may be more appropriate.

Please clearly state who you are working for and which client(s) you are representing in your post request. Sponsored posts are kept live on the site for 12 months, after which time they may be removed, altered or repurposed at the discretion of The Car Expert.

Banner advertisements

All posts and pages on have at least three advertisement banners – some will have more, if they are long articles. Most of these banners are available for exclusive purchase.

Advertisers are welcome to update the banner content as often as they like during the term of their agreement.

Product or service reviews

Products/services are welcomed for review. Please contact [email protected] if you have a product or service you would like us to review.

Bespoke advertising opportunities

The Car Expert welcomes ideas for bespoke advertising opportunities, such as particular features or projects. Please get in touch at [email protected] so we can discuss your idea.

If you have any questions or would like to place an advertisement on The Car Expert, please do not hesitate to contact [email protected].  Please also state clearly who you are working for (ie – no fake names from anonymous gmail addresses, please)

Last updated: March 2017