Chery is one of the world’s largest car companies, and it is now putting serious effort into building a long-term presence in the UK. Although the brand only arrived here in late 2025, it has moved quickly, adding dealers across the country and rolling out new models at a pace that makes clear this is a major international manufacturer entering the market with real intent, not a niche newcomer testing the water.

In the UK, Chery is focusing on the part of the market that matters most to a lot of private buyers: SUVs. The range has grown quickly to include the Tiggo 4, Tiggo 7, Tiggo 8 and Tiggo 9, giving the brand a spread of family-focused models from compact crossover to larger SUV. The Tiggo 4 is especially important because it brings Chery into the sort of territory occupied by cars like the Ford Puma, but with a notably strong value proposition.

That value angle is central to how Chery is likely to be judged by British buyers. The brand is not trying to sell heritage or badge appeal. It is trying to win people over with lots of equipment, plenty of space, hybrid power and prices that are designed to grab attention in a crowded market. For many buyers, that will be enough to get Chery onto the shortlist. For others, the bigger question will be what long-term ownership looks like once the first wave of interest has settled.

That is why Chery is worth watching. It already looks more substantial than many new arrivals, both in the speed of its rollout and in the scale of its UK investment. This page brings together all of our Chery content in one place, including Expert Ratings, reviews, news and feature articles, so you can see how the range is developing and how this fast-growing brand is establishing itself in the UK.