DS Automobiles is adding a new sports-pitched trim level to its line-up, dubbed DS Performance.
The trim, which will be offered across the entire Citroën sister brand’s range from 1st October 2016, will be placed between the existing Elegance and Prestige grades.
Bespoke styling colours and interior trims feature on the new trim. Each Performance Line car will be supplied with a black roof contrasting with a suite of body colours specifically chosen for the model.
Seven exterior finishes are available for the DS 3, six for the DS 4 and five for the DS 5. Large gloss black alloy wheels are included and their centre caps feature the DS logo, on a carmine red background.
The red, along with white and gold are regarded as DS Performance signature colours and appear on various components of the cars, including the door mirrors and rear spoiler. DS Performance Line badges are also included.
Inside a bespoke Dinamica cloth is employed on the upholstery, though this can be upgraded to a choice of two types of leather – grained or Nappa. Again the DS Performance colours feature on the stitching while the effect is completed with metallic detailing.
Models in Performance Line trim are supplied as standard with a seven-inch touchscreen, Satellite Navigation, Mirror Screen (MirrorLink and Apple CarPlay) phone connectivity, and DS connected services using the DS Connect Box.
DS has not officially announced prices for the new trim yet but it is believes DS 3 versions will start from £17,900, DS 4 from £21,600 and DS 5 from £30,000.
According to Éric Apode, DS Automobiles Vice President for Products and Business Development, the new trim is aimed at a particular kind of owner.
“The ‘DS Performance Line’ offers all the fundamental ingredients of a Grand Tourer, namely style and driving pleasure,” he says.
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