What is it?
The new SEAT Ibiza is the fifth generation of the brand’s big-selling supermini.
New platform, sharper looks, more tech and refinement.
The new SEAT Ibiza is the most effective version of the car yet, and a serious rival to Britain’s best-selling car the Ford Fiesta.
The SEAT Ibiza is a model crucial to the Spanish brand’s fortunes. The Ibiza forms one of the three ‘brand pillars’, the others being the larger Leon and the new Ateca SUV, and these in recent times have enabled SEAT to emerge from far too long a period as ‘Volkswagen’s problem child’.
Today SEAT is on the up – as the fifth-generation Ibiza launches the brand is seeing UK sales 20% ahead of 2016, and Britain is now firmly established as SEAT’s third-biggest market after Spain and Germany.
There is one more reason why those creating the new Ibiza cannot afford to get it wrong – the car’s main rival is Britain’s biggest seller of all, the Ford Fiesta…