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Volkswagen updates its company logo

German firm evolves its iconic branding with a simpler design

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Volkswagen has revealed an update to its company logo — marking the first time the firm has had a major rebrand since 2000.

Like the design of the company’s best-selling Golf model, the new logo is very much a case of evolution rather than revolution.

It retains the same stacked ‘VW’ lettering that has been a mainstay of the firm’s badging since its 1937 inception, though now takes on a flatter 2D effect rather than the 3D form of previous along with thinner lettering. The effect is very similar to what Lotus did with its logo revamp last month.

Revised Volkswagen logo | The Car Expert

Volkswagen says the simplified new design will ‘allow for more flexible use and will be outstandingly recognisable in digital media’.

Debuting on the newly-revealed, all-electric ID.3, the new badge will be accompanied by a ‘sound logo’ — a specific chime that will be used both in vehicles and in VW marketing. The fresh logo will appear on all future VW cars, though the firm has not yet confirmed how its audio compatriot will be deployed.

Alongside its passenger cars, Volkswagen’s commercial vehicle arm will also be taking on the new branding.

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Ryan Hirons
Ryan Hirons
Articles by Ryan Hirons are provided for The Car Expert by PA Media (formerly the Press Association). They include test drives of the latest new cars and features on various aspects of automotive life.