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La Premiere special edition for DS 7 Crossback

Pricing and specification details announced

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DS has announced pricing and specification details for a special launch edition of the DS 7 Crossback, the La Premiere.

Featured technology includes a semi-autonomous driving system called DS Connected Pilot which uses adaptive cruise control and lane-keeping assist. DS Active Scan Suspension employs a camera to anticipate any irregularities in the road surface in order to optimise comfort.

Customers can choose from three paint finishes: pearlescent Pearl White, Perla Nera Black or metallic Cumulus Grey. Exterior styling is completed by 20-inch gloss-black alloy wheels.

The inside of the cabin features an exclusive BRM R180 timepiece and uses ‘Art Rubis’ burgundy as a contrasting colour. La Premiere badging appears on the dashboard and floor mats.

The La Premiere is available with a choice of two engines. The Diesel BlueHDi 180 S&S and the Petrol THP 225 S&S are both paired with an eight-speed automatic transmission.

DS is inviting its customers to place a reservation for the La Premiere special edition until the end of the year either in showrooms or online. Pricing for both the diesel and petrol engines starts at £42,650.

Interior of DS 7 Crossback La Premiere special edition (The Car Expert)
The interior of the DS 7 Crossback La Premiere special edition.

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Katharine Morgan
Katharine Morgan
Katharine was a contributor to both The Car Expert and The Van Expert, and is now Motorsport & Automotive Press Officer for Goodwood.