DS Automobiles started life as an upmarket badge within Citroën, before becoming a separate brand in its own right. That history still explains quite a lot about where DS sits today. It’s not trying to be a volume brand like Citroën, but it also doesn’t have the long-established badge strength of Audi, BMW or Mercedes-Benz.

In the UK, DS is aimed at buyers who want something a bit different from the usual premium choices. The brand leans heavily into French design, comfort and cabin presentation, rather than sporty handling or old-school luxury. The range has included models such as the DS 3, DS 4 and DS 7, with the newer DS Nº8 taking the brand further into electric SUV territory.

For buyers, the appeal is probably strongest if you like the idea of a premium car but don’t want the obvious German badge on the driveway. DS models tend to major on comfort, equipment and a more distinctive look, although the brand still has to work harder than better-known rivals when it comes to recognition, resale values and long-term confidence.

DS is still a relatively small name in the UK, but it fills a useful niche for buyers who want something more individual than the mainstream norm. This page brings together all of our DS Automobiles coverage in one place, including Expert Ratings, reviews, news and feature articles, so you can compare the range and see where the brand fits.