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Audi launches short-term rental service

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Audi is launching a short-term rental service, making selected cars available for hire periods between one hour and 28 days.

Dubbed Audi On Demand, the service already operates successfully in the United States, China, Hong Kong, Singapore, Japan and Germany.

Eligible drivers can register online for the service, and select from a menu of Audi cars. These include Sportbacks, saloons, SUVs and coupes from the A1, A3, A4, A5, Q3 and Q5 ranges. Some centres will also offer A5 Cabriolet, S3 or S5 models.

Collect or have it delivered

The chosen car can then be collected directly from the centre, the driver presenting a QR code generated at the time of booking, along with photo ID and a valid driving licence. Alternatively, cars can be delivered to and collected from the customer, within a 30-minute driving radius of the Audi Centre.

Current prices for the service range from £70 to £190 per day, with a maximum loan period of 28 days. The cost includes a full service package with unlimited mileage, fully comprehensive insurance, concierge delivery and Audi Roadside Assistance.

The initial UK version of On Demand is based at Oldham Audi, near Manchester. By the end of August sites in Edinburgh and Glasgow will open, followed by Newcastle and Birmingham in September and further sites, including London, before the end of the year.

Eventually, Audi intends to offer On Demand nationwide.

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Andrew Charman
Andrew Charman
Andrew is a road test editor for The Car Expert. He is a member of the Guild of Motoring Writers, and has been testing and writing about new cars for more than 20 years. Today he is well known to senior personnel at the major car manufacturers and attends many new model launches each year.