Toyota RAV4
In 1994, Toyota released the RAV4, and with it came the first real acknowledgement by car manufacturers that their rugged off-roaders were mainly bought by families rather than farmers.

The name RAV4 stands for “Recreational Activity Vehicle with 4WD”, showing that this car was better suited to a camping holiday than tackling the deepest, darkest wilderness.
By giving buyers what they wanted – chunky styling, a modicum of off-road ability and raised ground clearance, but without the associated lack of finesse on the tarmac – Toyota created a wildly popular SUV that’s still a global best-seller.
The latest RAV4 is the fifth generation version, and will be arriving in the UK in a matter of weeks.











