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Chery shows shape of Euro SUV

Chinese brand plans European crossover expansion

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Chery has revealed the first sketches of the SUV it intends to launch into Europe, including likely the UK.

The first vehicle in what the Chinese manufacturer describes as its all-new ‘global model line’, and which will focus on SUVs and crossovers, will be unveiled at the Frankfurt Motor Show on 12th September.

According to Chery’s research and development head Ray Bierzynski, the new model line will launch “within a few years”, and all models in the line-up will feature “characteristic styling, user-focused technology, electrified powertrains and advanced safety features.”

Water inspiration

The styling of the initial compact SUV follows the brand’s ‘Life in Motion’ design language, developed by chief designer James Hope. The concept focuses on ‘hydrodynamic surfacing’, aiming at reflecting the qualities of running water, while the front end is dominated by a chrome horizontal bar and LED headlamps.

So far no details have been released of the car’s technical specification or powertrains, though the car is understood to have been built on an all-new platform.

The brand, which has sold more than 1.2 million units overseas since it was founded in 1997 – more than any other Chinese carmaker – is currently planning its European expansion. Retail and fleet channels will be included in the evaluation, and European design and R&D facilities will be established.  Chery SUV The Car Expert

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Andrew Charman
Andrew Charman
Andrew is a road test editor for The Car Expert. He is a member of the Guild of Motoring Writers, and has been testing and writing about new cars for more than 20 years. Today he is well known to senior personnel at the major car manufacturers and attends many new model launches each year.