Geneva: All electric for Audi

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Audi has revealed a Geneva show stand that is only populated by all-electric or plug-in hybrid models, in what the brand states is a clear indication of its future direction.

According to Audi chairman Bram Schot, the brand is pursuing a clear vision of committing itself to emission-free mobility. “We have set ourselves a clear goal – one in three new Audi vehicles sold will have electrified drive by 2025,” Schot says.

The centrepiece of the stand is the world debut of the Q4 e-tron – a concept version of what will be Audi’s second electric SUV when it launches in 2020. The first, the Q2 e-tron, will be unveiled at the Shanghai in China next month and go on sale before the end of 2019.

Audi e-tron concept - Geneva 2019 02 | The Car Expert

First deliveries of Audi’s initial production EV, the e-tron, are due to begin soon, followed quickly by a Sportback estate version. An e-tron GT coupe is also due in 2020, this also on show in concept form at Geneva having made its debut at the 2018 Los Angeles show.

Meanwhile, Audi will renew its A3 and Q7 plug-in hybrid models and add hybrid variants to the big-selling A6, A7, A8 and Q5 ranges, all before the end of 2019.

“In the future, virtually every market segment will include models powered by a combination of an electric motor and a combustion engine and that can be charged at an electric outlet,” Schot says.

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Andrew Charman
Andrew Charman
Andrew is a road test editor for The Car Expert. He is a member of the Guild of Motoring Writers, and has been testing and writing about new cars for more than 20 years. Today he is well known to senior personnel at the major car manufacturers and attends many new model launches each year.

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