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SEAT Ateca Cupra hot SUV to cost from £35.9K

SUV launches Cupra as standalone performance brand.

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Prices have been revealed for the SEAT Cupra Ateca, the first model from the Spanish manufacturer’s new performance sub-brand.

When it goes on sale before the end of 2018, the Cupra Ateca will cost from £35,900.

As revealed when the sub-brand was unveiled at the Geneva motor show in March, Cupra models will be sold with their own badge and no SEAT branding, in a bid to establish what has previously been a performance trim level as a standalone brand.

Throughout 2018, Leon cars have competed in the WTCR international touring car race series as Cupras.

300hp and 4WD

The Cupra Ateca is powered by a turbocharged, direct-injection, four-cylinder 2-litre petrol engine with 300hp and 400Nm of torque. This is put through a seven-speed sequential auto transmission and all-wheel drive system.

Also boasting an upgraded chassis, the Cupra Ateca produces a 5.2-second 0-62mph time and 154mph top speed. Fuel economy is quoted between 31 and 38mpg and CO2 emissions between 168 and 201g/km depending on specification.

Cupra models will carry bespoke styling including a honeycomb mesh upper grille, a specific bumper and roof rails, wing mirrors, window frames, side mouldings, wheels, front grille and front and rear diffusers in gloss black.

SEAT Cupra Ateca The Car Expert

The 19-inch alloy wheels are also specific to Cupra, while black brake callipers and quad exhaust pipes also feature.

The interior gains Alcantara and carbon-fibre trim and the cars include an extensive specification ranging across keyless entry and start, a wireless charger, 360º top view camera, eight-inch touchscreen navigation system, digital instrument panel, and parking assistance.

Seat expects big sales for the Cupra Ateca. “SUVs are still growing massively in popularity, but there is no car like the Cupra Ateca on the market,” says sales & marketing head Wayne Griffiths.

“That is why we are confident that it is going to be a success and a great first pillar of the brand, expressing perfectly the Cupra key brand values of sophistication, uniqueness and performance.”

SEAT Cupra Ateca The Car Expert

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Andrew Charman
Andrew Charman
Andrew is a road test editor for The Car Expert. He is a member of the Guild of Motoring Writers, and has been testing and writing about new cars for more than 20 years. Today he is well known to senior personnel at the major car manufacturers and attends many new model launches each year.