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Geneva: DS 7 Crossback is a first

First genuinely new model for DS opens new avenues for the brand

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Unveiling the DS 7 Crossback at the Geneva show is a significant moment for PSA Group’s spun-off ‘avant garde’ brand.

When the SUV arrives on UK roads in 2018 it will be the first car designed specifically as a DS – currently the entire range on sale are reworked and rebadged versions of cars offered by parent brand Citroën.

The DS 7 Crossback intends to make a mark in the mushrooming upmarket mid-sized SUV market, and prime rivals will be the Audi Q5 and Jaguar F-Pace.

It is certainly a distinctive car, with the signature DS styling, including the front headlamp ‘wings’ and pencil-thin daytime running lights. Active LED headlamps will be offered on production models, along with a complex tail lamp setup comprising 42 LEDs.

The car is built on the PSA Group modular EMP2 platform. All versions will be front-wheel-drive only apart from the range-topping hybrid, with a choice of six powertrains. Entry-level will be the three-cylinder 1.2-litre petrol unit with 130hp, and there will be 180 and 225hp versions of a 1.6-litre turbo petrol engine.

The new DS 7 Crossback was unveiled at the Geneva motor show 2017

Diesel options will comprise a new 1.5-litre unit of 130hp and said to produce impressive fuel economy, and a 2-litre with 180hp.

The plug-in hybrid ‘E-Tense’ version, evolved from the E-Tense concept seen at the 2016 Paris show, is the first petrol PHEV model across the entire PSA Group. It will go on sale in 2019, a year after the mainstream range.

A 200hp petrol engine and 109hp electric motor drive the front wheels, and a second 109hp motor powers the rears, creating the only all-wheel-drive option in the DS 7 range. Up to 37 miles will be possible in completely electric mode

And charging will take 4.5 hours in standard mode with a 2.5-hour fast option.

DS is already taking reservations from customers who wish to own the initial ‘Premiere’ versions of the DS7 Crossback – details of the newcomer are on a website launched directly following the unveiling of the car in Geneva.

Premiere models will feature signature styling elements including the distinctive ‘watchstrap’ interior upholstery.

Prices for the DS 7 are yet to be revealed but industry sources suggest they will range from around £30,000 to £40,000, making them a highly competitive option in the premium market.

Once the DS 7 is on sale it will be followed quickly by a raft of new models as DS establishes its own identity. Replacements for the current DS3, 5 and 7 models are expected along with four SUVs.

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Andrew Charman
Andrew Charman
Andrew is a road test editor for The Car Expert. He is a member of the Guild of Motoring Writers, and has been testing and writing about new cars for more than 20 years. Today he is well known to senior personnel at the major car manufacturers and attends many new model launches each year.