About Alpine
Alpine is a small performance brand with a much bigger reputation than its sales numbers might suggest. It sits within the Renault group, but its role is quite different from Renault itself. Alpine is there to make lighter, sharper and more driver-focused cars, rather than everyday hatchbacks and family SUVs.
In the UK, most people who know Alpine will know it for the A110. It is a compact sports car with a very different feel from heavier, more powerful rivals, and it has done a lot to rebuild the brand’s reputation since Alpine returned to the market. It’s still a niche choice, but that is part of the appeal. An A110 is not the obvious option, and buyers who choose one usually know exactly why they want it.
The brand is now moving into a new stage. The A290 electric hot hatch gives Alpine a more accessible model, while the A390 electric coupé-SUV is set to take the badge into a more practical part of the market. That should help Alpine reach more buyers, but it also changes the question around the brand. It is no longer just about whether Alpine can build a brilliant small sports car. It is about whether that same character can survive in electric cars and bigger, more family-friendly models.
For UK buyers, Alpine is still a brand for people who care about how a car feels to drive. The difference now is that the range is starting to stretch beyond traditional sports cars. This page brings together all of our Alpine coverage in one place, including Expert Ratings, reviews, news and feature articles, so you can see how the brand is developing and whether its newer models still feel true to the Alpine name.