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Stuart Masson
Editorial Director, The Car Expert
Stuart Masson is Editorial Director of The Car Expert. He founded the business in 2011 and has led its editorial development, building it into a trusted source of advice for car buyers and owners.
His work focuses on explaining how the automotive industry actually works for consumers — from pricing and car finance to electric vehicles, insurance and the real-world cost of ownership. Much of this involves looking at how consumer behaviour, car sales practices and wider industry strategy come together.
Stuart is a regular commentator across UK national media, including the BBC, Financial Times, The Guardian and The Times, and is often called on to explain complex industry issues in practical terms.
He regularly covers car finance and affordability, EV adoption, how cars are sold, and wider industry trends affecting UK car buyers.
He also oversees the editorial direction of the wider Expert family of sites, including The Van Expert and The Truck Expert.
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Regularly featured across UK national media, including:
Expert Advice
Expert Opinion
Does the Ferrari Luce change the electric car debate?
The new Ferrari Luce has been widely criticised online, but its engineering, cabin design and badge credibility could make it far more significant than the styling debate suggests.
Expert Opinion
The UK is becoming a battleground for Chinese car brands
Chinese brands are taking the UK very seriously, but they’re not all following the same playbook.
Expert Opinion
Why UK buyers need to start taking Chinese cars seriously
Chinese cars are improving fast, but UK buyers need to understand where they shine – and where they still fall short.
Car buying advice
Electric car grant – all the EVs with discounts in 2026
Between the government's EV grant and car companies' own discounts, there are some great new car offers available. We have the most comprehensive guide around to help you find out what's available.
Car brands explained
Everything you need to know about Leapmotor
Leapmotor is growing fast, backed by Stellantis and with the cheapest new electric car on sale in the UK. Here's everything you need to know about the brand and its plans.
GAP insurance
The UK’s best GAP insurance providers
After huge changes to the GAP insurance market in February 2024, we've updated our list of the UK's best GAP insurance providers.
Car finance advice
Watch out for car finance compensation scammers
The FCA's new car finance compensation scheme means millions of drivers are owed money – but it also creates opportunities for scammers. Here's what to watch out for.
Car finance advice
Car finance compensation scheme finalised
The FCA has finalised a £9 billion scheme to compensate 12 million car finance customers. Here's what it covers, who qualifies, and what you need to do.
Expert Reviews
Car reviews
Chery Tiggo 4 hybrid review – first UK drive
The Chery Tiggo 4 is a hybrid SUV with twin screens, seven-year warranty and full safety tech from under £20,000 – probably the best value new car on sale in the UK right now.
Car reviews
Peugeot E-3008 GT review
The Peugeot E-3008 GT is capable and refined, but disappointing rear space, a divisive i-Cockpit and a premium price tag make it a difficult car to recommend wholeheartedly.
Car reviews
Toyota Aygo X Hybrid review – first drive
The Toyota Aygo X Hybrid is fun, frugal and transformed by its new powertrain. A compelling city car – just be prepared for the higher price tag.
Car reviews
BYD Seal U review
The BYD Seal U has strong equipment, a seamless hybrid system and a competitive price – but the ride and steering let it down.
Car reviews
Vauxhall Astra Electric review – first drive
The updated Vauxhall Astra Electric is a comfortable, quiet and well-priced family car – and Vauxhall's clever pricing strategy makes it the obvious choice over the petrol and hybrid alternatives.
Car reviews
DS Nº8 review – first UK drive
The DS Nº8 is a genuine attempt to build a French luxury alternative to the established mainstream. Our first drive found real ambition – and some shortcomings that are difficult to justify at nearly £70,000.
Car reviews
BMW iX3 review – first UK drive
The new BMW iX3 is the first car from BMW's ambitious Neue Klasse programme – and after driving it, we think it might be the best electric SUV money can buy.
Car reviews
Omoda 7 review – first UK drive
The Omoda 7 is the most complete car the brand has brought to the UK yet – a plug-in hybrid SUV that outperforms the pricier Omoda 9 and undercuts equivalent European rivals by thousands of pounds.
Expert News
Car industry news
EV sales surge as petrol prices rise
Electric car registrations grew by 60% in April compared to the same month last year, as demand skyrocketed in the face of ever-increasing fuel prices.
Model update
BMW 7 Series gets major Neue Klasse update
The updated BMW 7 Series brings serious technology upgrades and one of the best interiors we've seen – and we got a first look before its world premiere in Beijing.
New model
New Lepas L6 SUV launched
Lepas L6 confirmed for UK launch in late 2026, offered as a plug-in hybrid and electric SUV – with pricing and specs still to follow.
Car industry news
Chinese brands tighten grip on UK new car market in March
March’s new car sales figures show Chinese brands tightening their grip on the UK market, while EVs and plug-in hybrids continue to grow.
New model
New BMW i3 revealed – it’s an electric 3 Series
The new BMW i3 is the electric version of the all-new 3 Series and the second model from the Neue Klasse programme – here's what we know ahead of its UK arrival later this year.
Expert Opinion
Vauxhall flips the script on EV pricing
Vauxhall is pricing its electric, plug-in hybrid and mild hybrid Astra models at the same level – and it's a smarter way of selling EVs than most of the industry has managed so far.
Model update
Clever new pricing structure for updated Vauxhall Astra
The updated Vauxhall Astra costs the same whether you want electric, plug-in hybrid or hybrid – and whether you want the hatchback or estate.
Car manufacturer news
Cadillac and Chevrolet models returning to UK
General Motors has officially returned to the UK new car market, although not with a full line-up of brands.
Instead, it has launched a...
