About Ford
Ford has been part of everyday motoring in the UK for generations. For a long time, that meant cars like the Fiesta, Focus, Mondeo and Escort: familiar names that regularly appeared on driveways, company-car lists and best-seller charts. That version of Ford is now changing quickly.
The current range is much more focused on SUVs, electric cars and more specialised models. The Puma has become the brand’s key small SUV, while the Kuga covers family SUV territory. Ford’s newer electric models include the Explorer, Capri, Puma Gen-E and Mustang Mach-E, while the Mustang continues as the brand’s more traditional performance car. Ford also still has people carriers such as the Tourneo models, which give it a practical option for larger families and business users. Ford UK’s current passenger-car range includes the Explorer, Capri, Puma Gen-E, Mustang Mach-E, Puma, Kuga, Mustang, Focus and Tourneo models.
For UK buyers, Ford still carries a lot of familiarity. Many people have owned one, learned to drive in one or had one as a company car. But the buying decision is different now. If you’re looking at a new Ford today, you’re more likely to be comparing an SUV or electric car than a traditional hatchback, and that changes the questions around price, practicality, public charging, running costs and long-term ownership.
Ford’s challenge is to keep the trust and familiarity it has built over decades while moving away from some of the cars that made it such a household name. This page brings together all of our Ford coverage in one place, including Expert Ratings, reviews, news and feature articles, so you can compare the current range and see how the brand is changing in the UK.